COURSE COMPARISON
FROM A Professional CERTIFICATE STUDENT...
"With 30 years experience in marketing, this is simply the best marketing course I have ever done. The genius of this course, is that anyone can do it, whether marketing experienced or not... I have gained social media and online advertising skills that outperform a year's worth of university courses. I cannot emphasise enough how refreshingly different, motivating and life-changing this approach is..."
ANNE-MARIE WATSON
PROFESSIONAL CERTIFICATE STUDENT
FROM AN EXECUTIVE CERTIFICATE STUDENT...
"Enrolling on a Certification course with Global Marketing Institute has been one of the best decisions I have ever made. Fear of digital marketing has kept me from taking steps on to starting my own business. Little did I know that digital marketing can actually be fun and very doable when learned from the best... Now, I am on my way to freedom and doing the work I am meant to do."
ELANE JOHNSTON
EXECUTIVE CERTIFICATE STUDENT
FROM A BUSINESS CERTIFICATE STUDENT...
"I can honestly say this is the best course I have ever done. The content is incredibly relevant, practical, and engaging — exactly what I was looking for to build my skills in the digital space. What truly sets this course apart is the amazing team behind it. They consistently go above and beyond to support students, whether it's through detailed feedback, extra resources, or just being there when you need guidance."
JENNY VICKERS
BUSINESS CERTIFICATE STUDENT
COURSE ELIGIBILITY
Professional CERTIFICATE
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You're a marketing professional looking to upskill and you want the best data-driven strategies and the latest AI-powered technologies...
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You're brand new to digital marketing and you're looking for a strong, structured foundation for digital marketing success...
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You're a freelancer or a startup founder upscaling and you need simple step-by-step systems to help you do more in less time...
EXECUTIVE CERTIFICATE
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You're a marketing executive looking to drive results through faster smarter automated, data-driven systems...
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You're a new or aspiring leader growing yourself and your team, and you need clear systems, structure, and benchmarks to lead with confidence...
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You're a business leader or owner expanding your marketing and you need proven systems to turn activity into predictable growth...
BUSINESS CERTIFICATE
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You're a business owner taking control of your marketing and you want to own your entire growth ecosystem end-to-end...
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You're a business leader responsible for growth and you want the skills and strategies to drive exponential, business-wide results...
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You're a small to medium business scaling up and you need marketing systems that transform good to great results, backed by AI-driven insights and scalable systems...
COURSE CURRICULUM
12 PROFESSIONAL CERTIFICATE DIGITAL MARKETING MODULES
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DMPC1001 | Digital Marketing Strategy & G.L.O.B.A.L. Marketing Model
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DMPC1002 | Defining Your Audience & AI Market Research
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DMPC1003 | Social Media Marketing & AI Content Creation
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DMPC1004 | Your Social Media Practical Project (Professional Level)
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DMPC1005 | Website Marketing & SEO / GEO / AEO Essentials
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DMPC1006 | Your Website Practical Project (Professional Level)
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DMPC1007 | Email Marketing Foundation & AI Copywriting
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DMPC1008 | Your Automation Practical Project (Professional Level)
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DMPC1009 | Marketing Campaigns & Conversion Funnels
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DMPC1010 | Your Campaign Practical Project (Professional Level)
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DMPC1011 | Online Advertising Foundation & AI Audiences
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DMPC1012 | Your Professional Capstone
24 EXECUTIVE CERTIFICATE DIGITAL MARKETING MODULES
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All 12 Professional Certificate Digital Marketing Modules, plus...
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DMEC2001 | Digital Marketing Management & Performance Drivers
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DMEC2002 | Understanding Consumer Behaviour & Customer Journeys
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DMEC2003 | Social Media Management & Algorithmic Growth
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DMEC2004 | Your Social Media Practical Project (Executive Level)
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DMEC2005 | Advanced Websites & Content Marketing For SEO / GEO
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DMEC2006 | Your Website Practical Project (Executive Level)
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DMEC2007 | Email Sequences & AI-Assisted Automations
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DMEC2008 | Your Automation Practical Project (Executive Level)
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DMEC2009 | Multi-Channel Campaigns & Advanced Conversion Funnels
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DMEC2010 | Your Campaign Practical Project (Executive Level)
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DMEC2011 | Search & Social Advertising with AI Creatives
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DMEC2012 | Your Executive Capstone
36 BUSINESS CERTIFICATE DIGITAL MARKETING MODULES
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All 12 Professional Certificate Digital Marketing Modules, plus...
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All 12 Executive Certificate Digital Marketing Modules, plus...
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DMBC3001 | G.L.O.B.A.L. Marketing Machine & Profitability Drivers
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DMBC3002 | Marketing Psychology & Telling Your Brand Story
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DMBC3003 | Social Media Branding & AI Media Production
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DMBC3004 | Your Social Media Practical Project (Business Level)
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DMBC3005 | Website Performance, Optimisation & AI App Development
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DMBC3006 | Your Website Practical Project (Business Level)
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DMBC3007 | Advanced Automation, Email Segmentation & AI Agents
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DMBC3008 | Your Automation Practical Project (Business Level)
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DMBC3009 | Campaign Sequencing, AI Optimisation & ROI Maximisation
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DMBC3010 | Your Campaign Practical Project (Business Level)
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DMBC3011 | Advanced Advertising, Remarketing & AI Optimization
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DMBC3012 | Your Business Capstone
COURSE TRAINING
24 EXECUTIVE CLASSES
4 INTENSIVE TRAININGS
120+ TRAINING HOURS
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12 Professional Monthly Marketing Masterclasses (Online)
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12 Executive Monthly Marketing Masterclasses (Online)
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G.L.O.B.A.L. Marketing Certification 3-Day Training (Virtual)
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#MakeItHappen Social Media 3-Day Bootcamp (Virtual or F2F)
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#MakeItHappen Website 3-Day Bootcamp (Virtual or F2F)
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#MakeItHappen Email 3-Day Bootcamp (Virtual or F2F)
36 BUSINESS CLASSES
6 INTENSIVE TRAININGS
180+ TRAINING HOURS
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12 Professional Monthly Marketing Masterclasses (Online)
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12 Executive Monthly Marketing Masterclasses (Online)
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12 Business Monthly Marketing Masterclasses (Online)
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G.L.O.B.A.L. Marketing Certification 3-Day Training (Virtual)
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#MakeItHappen Social Media 3-Day Bootcamp (Virtual or F2F)
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#MakeItHappen Website 3-Day Bootcamp (Virtual or F2F)
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#MakeItHappen Email 3-Day Bootcamp (Virtual or F2F)
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#MakeItHappen Funnel 3-Day Bootcamp (Virtual or F2F)
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#MakeItHappen Advertising 3-Day Bootcamp (Virtual or F2F)
FREQUENTLY ASKED QUESTIONS
HOW TO ENROL
STEP 1
TAKE YOUR COURSE QUIZ
Take this short 10-question quiz to find out which course is the right match for you.
STEP 2
BOOK YOUR STRATEGY SESSION
Book a strategy session with your Course Mentor to explore your goals & study pathways.
STEP 3
START YOUR APPLICATION
Start your application & plan your study schedule, training dates & tuition options.
STEP 4
COMPLETE YOUR ENROLMENT
Complete your enrollment online & get started today with our unique 100-day guarantee.
HOW THE COURSES WORK
STEP 1
ORIENTATION & SUCCESS PLANNING
Get clarity on your goals and learning objectives with your mentor to plan your study and formulate your strategy.
STEP 2
COURSE MODULES & MASTERCLASSES
Follow step-by-step online course modules with videos, workbooks, tutorials, and more for your learning style.
STEP 3
LIVE TRAINING & CERTIFICATION
Attend practical hands-on live training where you execute practical projects in real-time and get certified.
STEP 4
PRACTICAL PROJECTS & GRADUATION
Complete your Social Media, Website, Email, and Funnel projects to graduate with proven experience.
HOW STUDENTS ARE SUPPORTED
STEP 1
ASK QUESTIONS & GET ANSWERS ON YOUR CLASSES
Your live and online marketing masterclasses are a great opportunity to ask questions, gain new insights, and get tailored help for your specific marketing goals.
STEP 2
CALL, TEXT, EMAIL ANY TIME YOU NEED ANY HELP
Between classes, you can reach out all day, everyday, to your dedicated student support team to find answers, brainstorm ideas, get feedback, or get unstuck.
STEP 3
GET FEEDBACK & SHARE IDEAS WITH GLOBAL MARKETERS
Beyond dedicated support, you can also tap into GMI community of global marketers, leaders and business owners to share ideas, trade strategies, and celebrate wins!
STEP 4
BOOK 1-ON-1 MENTORING FOR EXPERT INSIGHTS
For advanced solutions and complex challenges, you can leverage decades of experience and expertise with unlimited one-on-one executive and business mentoring.
HOW STUDENTS ARE ASSESSED
Your GMI course is the only digital marketing certification where 100% of your graded assessments are based on practical execution of real-world projects for real-world results. No theoretical essays, written exams, or hypothetical group projects... you graduate with a portfolio of proven experience and proven results.
STEP 1
ATTEND G.L.O.B.A.L. MARKETING FOUNDATIONS TRAINING
This is your first 3-day certified training, where you formulate and execute your marketing strategy and business plan.
STEP 2
COMPLETE YOUR 7 SELF-ASSESSED KNOWLEDGE QUIZZES
You have 7 multiple choice quizzes designed to help you retain and reinforce your digital marketing knowledge.
STEP 3
SUBMIT YOUR 4 COMPLETED PRACTICAL PROJECTS
You have 4 graded practical projects across Social Media, Website Marketing, Email Automation and Funnel Launch.
STEP 4
GRADUATE & WIN AWARDS WITH YOUR CAPSTONE PORTFOLIO
Your Capstone Portfolio showcases your experience across your projects and are eligible for the annual Global Marketing Award.
HOW TO EARN AS YOU LEARN
Some GMI students start earning while they're learning by marketing their own business, others leverage their practical projects and #MakeItHappen trainings to gain freelancing experience with each monetizable skill they acquire... our growing Global Marketer Honor Roll celebrates students who earn back their course fees by the time they graduate while the annual Global Marketing Award recognizes exceptional digital marketing execution.
MONETIZABLE SKILL 1
SOCIAL MEDIA MANAGEMENT
After completing your Social Media project and learning how to do a month's worth of content in 3 days... bring this into your business for brand building and lead generation, or offer this to 5-10 pro-bono clients, get testimonials, expand your portfolio. Most students convert 1 in 5 pro-bono into a Social Media client, earning back their course fees by the time they graduate!
On average, Social Media Management ranges from $500 - $5,000 per month.
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MONETIZABLE SKILL 2
WEBSITE DESIGN & SEO/GEO/AEO
After completing your Website project and learning how to build AI-optimized websites... bring this into your business to increase lead capture and conversion, or offer free simple websites or SEO / GEO / AEO reviews to new pro-bono and existing paid clients. Convert reviews into website projects with ongoing maintenance and in-demand SEO / GEO / AEO content marketing.
On average, Website projects range from $1,000 - $10,000 while ongoing SEO/GEO/AEO services typically range from $500 - $2,000+ per month.
MONETIZABLE SKILL 3
FUNNELS, EMAIL & AUTOMATION
After completing your Email Automation and Marketing Funnel projects, learning how to build funnels, design landing pages, create automations and more... bring this into your business to create predictably profitable revenue streams, or offer this to your existing clients to elevate lifetime customer value and generate recurring revenue with sought-after digital marketing expertise.
On average, Funnels and Automation services range from $3,000 - $10,000 per month plus revenue or profit share potential.
MONETIZABLE SKILL 4
ADVERTISING & MEDIA BUYING
After completing your #MakeItHappen Advertising Bootcamp, learning how to launch social, search and AI ads... bring this into your business to maximize ROI as you scale, or offer this to new and existing clients. This is by far your most searched for and highly paid digital marketing skill, with high lifetime customer value, high retention, and easily proven results and ROI.
On average, Advertising services range from $2,000 - $20,000 per month, or 10% - 15% of your client's spend, plus revenue share potential.
SEE INSIDE GMI STUDENT COMMUNITY
