Global Marketer

Jo Gallagher

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GEOGRAPHIC

-Australia

DEMOGRAPHIC

- Male and Female (predominantly female)

-40+ married or signle

- empty nesters or with teenage children

BEHAVIOUR

-Social Media- FB| Instagram | Linked in

- Networking/ events

- Website

PHYSCOGRAPHIC

1. EXT.MOT

- exploration

-relaxation

-education

2. EXT OBJ.

-price- / budget

-lack of time - work / family commitments)

-worldwide external forces- wars, earthquakes etc

3. INT MOT.

- personal growth

-reconnection with loved ones (family friends)

-better footprint for planet (sustainable travel in 3rd world countries etc)

-enrichment

4. INT OBJ.

-selfish spending inheritance

-jumping out of comfort of own home and routine

-not the right time, work/ family commitments